Before You Begin:
Please pick a topic you would like to write about. For the purpose of this course, you are going to be creating a blog for your website.
A good topic would be something that people ask you about often. Answering questions that people are looking for are always great topics. So let’s start there.
Once you have your topic we are going to walk through the research process to explore it. The result will be a blog that is ready to post, on your website that is optimized for Google to find it.
What Will You Learn:
In our Content Marketing Academy, you will learn the formula for creating dynamic content that drives traffic to your website. The results are repeatable for every piece of content your company produces. Results happen when you do the work, and we are here to show you how. Start with the end in mind.
Content is the Core of Digital Strategy.
What Will You Learn?
- Content creation
- Google Trends
- Google Keyword Planner
- Yoast SEO
- Content Marketing
- Content Strategy
Section 1 - Introduction to Google?
Why Digital Marketing Revolves Around Google00:00
Learn How to Use Google Trends00:00
ASSIGNMENT: Using Google Trends - Topic Selection00:00
Example using Google Trends00:00
How does Google Control Search?