KSU Content Marketing Academy Instructor-Led - Academy KSU Content Marketing Academy Instructor-Led - Academy

KSU Content Marketing Academy Instructor-Led

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About Course

Before You Begin:

Please pick a topic you would like to write about. For the purpose of this course, you are going to be creating a blog for your website.

A good topic would be something that people ask you about often.  Answering questions that people are looking for are always great topics. So let’s start there.

Once you have your topic we are going to walk through the research process to explore it. The result will be a blog that is ready to post, on your website that is optimized for Google to find it.

What Will You Learn:

In our Content Marketing Academy, you will learn the formula for creating dynamic content that drives traffic to your website. The results are repeatable for every piece of content your company produces. Results happen when you do the work, and we are here to show you how. Start with the end in mind. 

Content is the Core of Digital Strategy.

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What Will You Learn?

  • Content creation
  • Editing
  • Google Trends
  • Google Keyword Planner
  • Yoast SEO
  • WordPress
  • Content Marketing
  • Content Strategy

Course Content

Section 1 - Introduction to Google?
This is a summary on the google intro.

  • Why Digital Marketing Revolves Around Google
    00:00
  • Learn How to Use Google Trends
    00:00
  • ASSIGNMENT: Using Google Trends - Topic Selection
    00:00
  • Example using Google Trends
    00:00
  • How does Google Control Search?

Section 2 - Content Writing for SEO

Section 3 - Making Content More Dynamic

Section 4 - The Devil is in the Details

Finished Product Example

Best Practices for Using Your Content on Social Media
Congratulations, you are now a master of content creation! What do you do next? Share your content to your digital marketing footprint.

Best Practices for Using Content in Email Marketing
Did you know that email marketing has the highest ROI for all digital marketing efforts? Would you believe me that on average for ever dollar you spend on email marketing you have a ROI of $42? That is a 4200% return on investment.

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